September 2021, VOLUME: 7, ISSUE-3

COMMERCE & MANAGEMENT JOURNAL

Effectiveness of Recruitment And Selection Process

Shruti Mishra

  • Pages: 1-11
    • <p>This research paper examines the effectiveness of recruitment and selection processes within contemporary organizations. Drawing on extensive analysis of human resource practices, organizational behavior literature, and empirical evidence gathered from diverse industry sectors, this study evaluates how systematic recruitment and selection strategies contribute to organizational performance, workforce quality, and long-term employee retention. The paper explores the theoretical underpinnings of recruitment and selection, investigates the role of emerging technologies and data-driven approaches, and identifies best practices that distinguish high-performing organizations from their peers. Findings suggest that organizations that invest in structured, competency-based selection processes and multi-channel recruitment strategies consistently outperform those relying on ad hoc methods. This study concludes with recommendations for human resource professionals seeking to enhance their talent acquisition frameworks in an increasingly competitive labor market.</p>

The New Impact Of Artificial Intelligence On Business And Management

Akanksha Saxena

  • Pages: 1-8
    • <p>Artificial Intelligence (AI) has emerged as one of the most transformative technological advancements of the 21st century, fundamentally reshaping how businesses operate, compete, and make strategic decisions. By automating routine processes and enabling advanced predictive and prescriptive analytics, AI enhances organizational efficiency, innovation, and responsiveness. This research paper explores the multifaceted applications of AI across key functional areas of business and management, including operations, marketing, human resource management, and finance. Drawing upon a wide range of secondary sources such as academic journals, books, and industry reports, the study highlights how AI-driven systems support data-driven decision-making, optimize resource utilization, and significantly improve customer experience through personalization and real-time insights. Furthermore, the paper critically examines the challenges associated with AI adoption, including ethical concerns, data privacy risks, high implementation costs, and potential workforce displacement. It emphasizes the importance of responsible AI deployment, strategic planning, and the integration of human expertise with intelligent systems. The findings suggest that while AI offers immense potential for organizational growth and competitive advantage, its successful implementation depends on balancing technological capabilities with ethical and human considerations.</p>

The Evolution Of Digital Marketing In The Modern Business Landscape

Nitin Gupta

  • Pages: 1-8
    • <p>Digital marketing has become a fundamental component of contemporary business strategies, evolving in tandem with rapid technological advancements and changing consumer behaviours. This paper examines the historical progression of digital marketing, the technological innovations that have driven its growth, the strategic implications for businesses, and the anticipated future trends shaping the field. Digital marketing&rsquo;s transformation from simple online advertising to sophisticated, data-driven, and interactive engagement channels illustrates its central role in driving business competitiveness and customer relationships. Understanding this evolution is critical for businesses aiming to leverage digital platforms in an increasingly connected and dynamic market environment.</p>

A Study on the Growth and Challenges of MSMEs in India

Arpana Katiyar

  • Pages: 1-4
    • <p>Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economic development of India by contributing to employment generation, industrial output, and exports. This study aims to examine the growth, significance, and challenges faced by MSMEs in India. The research is based on secondary data collected from government reports, academic journals, and industry publications. The findings reveal that MSMEs significantly contribute to GDP and employment, particularly in rural and semi-urban areas. However, they face several challenges such as lack of access to finance, technological constraints, market competition, and regulatory issues. Government initiatives and policy support have played a vital role in promoting MSME growth, yet gaps remain in effective implementation. The study concludes that strengthening MSMEs is essential for achieving inclusive economic growth and sustainable development in India.</p>
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