March 2022 VOLUME:8 ISSUE 1

COMMERCE & MANAGEMENT JOURNAL

A Study On the Impact of HR Practices On Employee Emotional and Organisational Performance

Dr. Vaishali Dhingra

  • Pages: 1-8
    • <p>This paper examines the relationship between Human Resource (HR) practices and employee emotional wellbeing, and how this relationship translates into measurable organizational performance outcomes. Drawing on a mixed - methods approach that combines survey-based quantitative analysis with qualitative case studies across diverse industry sectors, this study investigates how specific HR interventions &mdash; including employee recognition programs, flexible work arrangements, psychological safety initiatives, performance feedback mechanisms, and learning and development opportunities &mdash; shape employees' affective states, job satisfaction, and intrinsic motivation. Findings indicate a statistically significant, positive correlation between emotionally supportive HR pra ctices and key performance indicators such as productivity, absenteeism reduction, retention rates, and customer satisfaction scores. The study goes on to show how important mediating factors in this relationship are organisational culture and leadership behaviour. Practical implications for HR managers, organisational leaders, and policymakers are discussed, along with recommendations for designing emotionally intelligent HR systems that simultaneously elevate human dignity and business results.</p>

E-Commerce: A Comprehensive Research Paper

Munindra Prakash Shakya

  • Pages: 1-6
    • <p>E-commerce is a major development in modern business. E-commerce means electronic commerce. E-commerce involves buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, predominantly the Internet. E-commerce is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. Moreover, E-Commerce has significant influences on the environment. Although the model is highly used in current business scenario, but the option has not been explored at its fullest. The current research has been undertaken to describe the scenario of E-Commerce, analyse the trends of E-Commerce. The paper concludes that e-commerce will continue to evolve and play a crucial role in shaping the future of global trade and digital business ecosystems.</p>

Green Finance and Sustainable Development: Concepts, Mechanisms, & The Road to A Net-Zero Economy

Dr. Manish Dhingra

  • Pages: 1-11
    • <p>The increasing rates of climate change and environmental degradation make the issue of sustainable development one of the most critical challenges in the twenty-first century. Green finance has been identified as an essential mechanism in bridging the gap between the enormous capital requirements of the sustainable development agenda and the available financial resources. In the current study, the concept of green finance, including green bonds, sustainable banking, climate funds, Environmental, Social, and Governance investing, as well as public-private partnerships, will be extensively discussed in the context of promoting sustainable development. The study will rely on the use of secondary data, policy reports, and literature in the analysis of the growth trajectory of the global green finance market, the existing frameworks, regulatory developments, challenges, and barriers affecting the adoption of the concept in the global arena, particularly in the Indian context, which has registered tremendous growth in the adoption of green finance, including sovereign green bonds, RBI guidelines on climate risks, etc. The study will conclude that, under the auspices of institutional frameworks, green finance has the potential to become a transformative engine in the pursuit of sustainable development in the global arena, including the transition to a net-zero economy.</p>

The increasing rates of climate change and environmental degradation make the issue of sustainable development one of the most critical challenges in the twenty-first century. Green finance has been identified as an essential mechanism in bridging

Dr. Indu Shukla

  • Pages: 1-9
    • <p>The rapid evolution of digital platforms has transformed the landscape of marketing, giving rise to a phenomenon known as influencer marketing. This research paper investigates the impact of influencer marketing on consumer buying behavior, with a specific focus on the youth demographic aged 18 to 30 years. The study examines the mechanisms through which social media influencers shape purchasing decisions, brand perceptions, and consumption patterns among young consumers. Using a combination of primary data collected through structured questionnaires from 150 respondents and secondary data drawn from published academic journals, industry reports, and digital marketing studies, this paper presents a comprehensive analysis of the subject. The findings reveal that influencer authenticity, content relevance, platform type, and follower engagement significantly influence youth purchasing behavior. The study further identifies the psychological and sociological factors that make young consumers particularly susceptible to influencer recommendations. Recommendations are offered for marketers, brands, and policymakers to develop more ethical and effective influencer marketing strategies</p>
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